How To Set Up Your Google My Business Page

You probably have heard a lot about the necessity of Local Search Engine Optimization or SEO. Google My Business or GMB is a core component of your Local SEO efforts.

In this article, we will show you why GMB is so important and how simple it is to set up and maintain. We will also talk about best practices for managing your GMB page.


What is Google My Business?

Google My Business is a free tool from Google that allows you to post a lot of information like business name, address, phone numbers, locations, website address, hours of operation, what products and services you offer, how to contact you, as well as photos and videos about your business. You can also regularly post on Google My Business about what your business has going on right now like sales, articles, specials, anything that would be important for potential customers to know.

Your Google My Business page will determine how your business is portrayed in Google Local Search Results, the Local Pack (we’ll cover this later), and Google Maps. This is why having a current and updated GMB page is so important.

The good news is Google My Business is easy to set up and maintain. We will walk you step by step on how to set up your GMB page.

Note: There might be a listing for an old business at the same location where you’re registering a new business. Do not attempt to claim it. Instead, suggest an edit to have it marked as closed. Then, proceed with creating a new Google My Business listing for your business.



  1. On your computer, sign in to Google My Business.
  2. Sign in to your Google Account, or create one. Then, click Next.
    • Sign up with your business email domain since this account will be for your chain. Enter the name of your business or chain. You can also select your chain from the suggestions that appear as you type (if applicable).
  3. Enter your business’ or chain’s address. You may also be asked to position a marker on the location of your chain’s branch on a map. If your business doesn’t have a physical location but works in a service area, you can list the area instead. Then, click Next.
  4. Choose if you want your business location to appear on Google Maps.
    • If you serve customers at your business address:
      1. Enter your business address.
      2. Click Next.
        Tip: If you also serve customers outside your business address, you’ll have the option to list your service areas as well.
    • If you don’t serve customers at your business address:
      1. Enter your business address.
      2. At the bottom, click I deliver goods and services to my customers and then Next.
      3. List your service areas, then click Next.
  5. Search for and select a business category. You can also choose a more specific category as appropriate. Then, click Next.
  6. Enter a phone number or website URL for your business, and click Finish.
    Tip: It’s recommended that you provide the individual phone number or store page for each location, rather than a single centralized call center.
  7. Select a verification option.
    • To verify later, click Verify later and then Later. If you’re not authorized to manage the Business Profile for the chain, find the person in your organization who’s authorized and continue the process.

Review your business information

No matter what you see, confirm that your business information is correct. It’s important that when you verify your business information, everything is ready to appear to customers across Google.

To edit incorrect information, follow these steps:

  1. Click Verify Later.
  2. If you manage more than one location, open the Menu and click Manage locations. Then, select the location you want to edit.
  3. Click Info from the menu on the left side of the screen.
  4. Click Edit next to each section you’d like to change and enter your business information.

Now that you’ve either claimed or created your listing, it’s time to verify your business. After you verify, your business information will be eligible to appear across Google.

You may have several options to verify your business. Choose the option that works best for you. Some businesses may only have the option to have a postcard mailed to their business address. It will take about a week for the postcard to arrive. The postcard will have instructions and a code to enter to verify your business.

Best Practices:

  • NAP or Name, Address, and Phone number. Your business name, address, and phone number are critical to not only your Google My Business page but all of your online business listings. NAP information should appear exactly the same across all of your business listings. Google frowns on any business listings that are not consistent. For example, if you list your business name as “My Business Inc.” Then it should appear that way in all listings. Do not have one listing that says “My Business Inc.” and another listing that says “My Business Incorporated” or “My Business”. You want them all exactly the same.
  • Another issue with NAP is addresses. Some listings might read 1313 Mockingbird Lane while another listing reads 1313 Mockingbird Ln. I know this seems trivial but you want it the same in every online listing you have.
  • You will also want to make sure that all business information in all of your business listings is the same such as hours, services, email, website address.
  • Another best practice for GMB is a regular weekly posting on your GMB page. This does a couple of things for you. Google always wants to convey the best information for a search query and regular posting demonstrates to Google that your business is current and active making it more likely to show up in search results. It’s also a benefit for people searching for your business. You can have current and relevant information on your GMB page for them to see.

Google Local Pack

When someone does a search on Google with local intent they are very likely to see the Google Local Pack. (See image above)

The Google Local Pack will be made up of local businesses and advertisers. The ads will show first and then 2 to 4 local businesses will show below the advertisers. 

Having a quality Google My Business page will help your business show up in the coveted Local Pack. 

Your GMB page is where you will manage your Google Reviews. Google Reviews are real proof of your business’s integrity and reputation. You will want to send every customer an invitation to leave a Google Review. Click here to learn how to send customers a link to your Google Reviews. 

Congratulations you have now put your business on the map literally! Be sure to always keep your GMB page updated and current and it will pay off in new customers. 

If you ever have questions or need professional help don’t hesitate to contact us. Questions are always free! We are happy to help. 

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